What are the main forms of deceptive and misleading advertisements for in-vitro diagnostic reagents?

Publication Time:

2019-05-22 15:30

(1) False advertising: The advertised products, services, or functions do not exist, with the purpose of defrauding customers of their money.

(1) False Advertising of Existence: The advertised products, services, or functions do not exist, aiming to deceive customers for monetary gain;

(2) False Advertising of Quality: The actual products or services provided largely fail to meet the quality, standards, or technical specifications claimed in the advertisement;

(3) False Advertising of Function (Use): The products or services provided do not possess or incompletely possess the functions (uses) claimed in the advertisement, or arbitrarily exaggerate the functions (uses) of products and services, expanding their scope of use;

(4) False Advertising of Price: The advertisement uses false or misleading price conditions to induce others into transactions, such as false price reductions, dual pricing, or hidden pricing;

(5) False Advertising of Supporting Documents: Intentionally providing false supporting documents to embellish the unreal quality and functions of its products or services, thereby deceiving people. This mainly involves fabricating inspection or approval documents from relevant national administrative authorities or authorized units;

(6) False Advertising of Origin: Falsely advertising the origin of the products or services provided (such as place of origin, producer, origin of materials, etc.);

(7) False Advertising of Time: Falsely advertising the production date, expiration date, or other time-related content of the products provided;

(8) False Advertising of Ingredients: Falsely advertising the composition or content of ingredients, taking advantage of customers' lack of professional knowledge;

(9) False Advertising of Endorsement: Forging and misappropriating the image, film, voice, or other characteristic image of social celebrities for endorsement;

(10) Others.


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